Date
Dec 11, 2025
Indsutry
Food & Beverage
SOLA Energy
Bright energy, everyday moments.
Overview
SOLA is a sparkling energy drink brand focused on vibrant flavors, clean aesthetics, and lifestyle-driven branding aimed at younger audiences. As part of the launch for its Tangerine Twist collection, the company partnered with Fexel to create a campaign identity that felt energetic, fashion-forward, and socially magnetic.
The objective was to move beyond traditional energy drink advertising and create a visual world that felt stylish, modern, and naturally integrated into everyday culture.
Challenge
Most energy drink campaigns rely heavily on aggressive sports aesthetics, dark color palettes, or performance-focused messaging. SOLA wanted to take a different approach by creating a campaign centered around mood, style, and visual personality instead of intensity.
The challenge was balancing:
energetic branding with clean premium visuals
monochromatic styling without losing depth
lifestyle storytelling while keeping the product highly visible
The campaign also needed to feel adaptable across social campaigns, product launches, digital advertising, and influencer collaborations.
Approach
Fexel built the campaign around the idea of color-driven energy.
We developed a bold monochromatic orange visual system inspired by warmth, sunlight, and movement. Rather than creating highly staged commercial scenes, the campaign focused on expressive lifestyle moments paired with strong product integration and fashion-oriented styling.
The visual direction combined:
tonal monochromatic palettes
automotive-inspired compositions
fashion-led portrait photography
clean packaging integration
warm cinematic lighting
The product became part of the lifestyle environment itself, helping the campaign feel naturally immersive instead of traditionally promotional.
Outcome
The launch campaign helped SOLA establish a stronger visual identity across social media and product-focused marketing during the Tangerine Twist rollout.
The visual system also provided the brand with a scalable framework for future flavor launches while maintaining consistency across campaign assets and digital touchpoints.
Most importantly, the campaign positioned SOLA as a culturally modern beverage brand focused on lifestyle, aesthetics, and self-expression rather than conventional energy drink marketing.
Testimonial
Fexel gave the brand a completely different kind of energy. The campaign felt bold, stylish, and instantly recognizable without looking like every other drink campaign in the market.